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For instance, L’Oréal has developed personalized cosmetics to match clients’ pores and skin types, and Nike NKE and other producers provide custom footwear in 1000’s of combos of styles and colours. This will lead to companies of all sizes providing personalized options to build stronger relationships with clients. For example, Walmart WMT dramatically lowered its spending on gas and car maintenance by transitioning to an EV supply fleet.

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