Hyperlinking pages together exhibits Google they’re related to each other. Any inbound channel—nay, any advertising channel—will require some kind of messaging technique. How you execute on messaging will largely determine how effective the channel becomes. Some products, such as Chubbies or Airpods, are naturally viral. Just optimize the viral parts and add a little wind to the sail. In the case of lawn care, it’s usually when their lawn grows too lengthy and they need somebody instantly.