For example, we created a purchaser persona for a fictional bakery’s best buyer. And crammed out details that may inform our small business advertising strategy. Small business advertising is a combine of strategies, tactics, and channels to advertise your offerings to your target clients. It’s about putting your business within the highlight, grabbing consideration, and turning that into revenue.
PTO allows staff to get paid while they’re on trip, sick, taking a personal day, at a doctor’s appointment or caring for their children. Recently, many small companies have started to supply unlimited PTO. With unlimited PTO, staff can take as much day off as they want, so long as their supervisor approves it. If your small business is in California, Hawaii, New Jersey, New York, Puerto Rico or Rhode Island, incapacity insurance is mandatory.